Kim Stuart Branding: Initial Research

As already established Kim wants to incorporate mixed media into her branding in some way.

Her initial thoughts are of using paint, or stitching to get across her use of the handmade in her work.

Presentation

Kim loved the idea of having a transparent method to display all her promotional content. She took inspiration from the bag above however I brought up the fact that a big name company would have no use for a bag, and will probably disregard it. Instead she found this gift card envelope from Anthropologie, using scraps of material, the gift card is enclosed in the envelope, and the style lends perfectly to the handmade aesthetic Kim loves.

I loved the patterns of the circles above and the way they have been haphazardly painted using a varied but harmonious colour scheme. Kim felt the style was a bit messy and also that the colours were too varied and also too girly. She wanted a more pared back style and colour palette. 

Kim preferred this more minimalistic and muted colour palette, using pastel colours in conjunction with varied patterns works well but has less of a handmade aesthetic, as the layout is still very structured and patterns are applied digitally. I think Kim would need something slightly more with a crafty vibe.