Exhibition: Advertising - Poster

Advertising for the exhibition needs to be 3 fold. 

- initial open call for submissions

- advertising the exhibition

- reminders (for certain colours)

It also needs to be physical as in paper (flyers/ leaflets/ posters) and we will extend it to social media too. This way it will reach a wider audience.

The colours decided on for the exhibition are the basic colours, blue, red and yellow. Kim, Clare and Liv decided that the primary colours would be the best colours to choose as a basis to submit under as many people may already have work in these colours that they want to submit.

In the advertising, I think I will have to stick to these colours in order to not confuse people about which colours they can submit under. 

Poster 

fig 1

The theme of the exhibition is colour so I wanted this to the primary focus in the advertising. In our initial meeting, we established that using blocks of bright colour in the advertising would stand out against other adverts, and would likely catch the eye of people more.

By beginning to sketch out some initial ideas for the advertising of the exhibition (fig 1) I began to realise the direction I wanted to take the advertising. By using strips or squares of bold colours, to draw the eye of observers, the text will be the secondary focus. In some flyers, I may have to make the text bigger, so people can read the information clearly and easily.

My favourite idea is the squares of colour, resembling Pantone/paint swatches. By using one colour for each flyer, there can be a range of 4-5 variations within the same poster. This can also be applied to social media, the pre-given grid layout of Instagram makes this perfect. The leaflets could also resemble paint swatches, a long strip of squares of colour with information on the back or bottom of the leaflet.

The issue with combining red blue and yellow is the childish connotations those colours have, as primary colours they are often used in designs aimed at children.
I have tried to counteract this issue by altering the colours, varying from the standard shades. Making the colours a little more muted allows them to harmonise better together, and makes the leaflets appear more sophisticated as the colours used aren't too bright.

After sending to the girls and referring back to the research, I think the squares of colour weren't what was envisioned for the advertising. The girls all liked the look of the circles used in figure 2, so I decided to create some more designs along these lines.

fig 2

Using placeholder text as the dates and times of the exhibition are yet to be determined, I created some variations of a flyer using more shapes.

fig 3

fig 4 

fig 5

I think using shapes as well as colour lead to a stronger outcome and makes for a more visually interesting advertisement. Upon speaking to the girls who chose their favourite designs we decided that we would mix up the designs and create a series of advertisements using the same shapes, but changing the arrangement, layout and colours  across the series. Sticking with the preferred circular shape, it was decided that the design used would be as in figure 6. I felt this design would be easily varied using the colours, as well as changing the layout and size of the circles across the series.

fig 6