In order to understand my audience and gain an extra viewpoint into requirements for designing a luxury gift set of tea and coffee, I created a survey which I sent to a variety of people, including my peers.
The biggest consideration I took away from the results of this survey is that the flavour was the most important aspect in buying tea/ coffee - this is extended to the idea of having a more experimental line of teas/ coffees as opposed to more traditional flavours. The next reason respondents would be more likely to buy tea/coffee is health benefits. This is a corner of the market that would be really interesting to explore alongside general health and nutrition.
Most responses to the question about who is the biggest group to consume tea mentioned elderly/ older people. To me this is a correlation with people who would consume more traditional flavours - I think if I were to create a range around more experimental flavours, the audience most likely to buy this would be a younger audience, who hold tradition as less of a priority. I would also like to create a range more aimed at my age group as I think I would be able to create a more relatable, fun set.
No comments:
Post a Comment