Wednesday, 11 October 2017

Print - book considerations

Considering all of Mike's ideas and specifications including target audience I have come up with a few ideas and sketches about how to produce the physical publication.

Researching into vinyl records has given me a few ideas to play with. For example the dimensions of records are 12in or 300mm. Creating a large publication in this size would be appropriate given the subject matter and the book could easily be displayed along side actual records in a collection, given the target audience being audiophiles and genuine collectors and enthusiasts. I know that I would like the book to be a big size anyway, as I feel it reflects the target audience more, and I will consider other dimensions however I think the specified size is ideal given the content.

Similarly, records are played at 33.3 rpm - a fact I could use to create the number of pages. Adding in a 1/3 page could be an interesting way to break up the sheer volume of pages however I am not sure about how much content I will get in order to fill these pages. Breaking up the content to fit across these pages would have to make sense for the book to flow correctly.

Another idea I was looking at was to create a book to fit inside a sleeve, similarly to a physical record. A lot of hardback books feature dust jackets or similar, particularly those aimed at an upper class, wealthier audience. Creating this sleeve would add an extra element to the final aesthetic of the book, tying it in well with the content. 

Since the target audience is upper class and the book will be at a higher price point, I could add a range of finishes to reflect this. I am considering spot varnishing, embossing/debossing and foil blocking to give the book depth and show that it is meant to be sold at a higher price point. 
Similarly the paper stock will need to reflect the audience, so will need to be of a high quality. A visit from GF Smith showed us the different stocks and quality of the publications created with their products. Included in this were examples of embossing, foil blocking and laser cutting too. The foil blocking added luxury to the invitation and the embossing looked subtle but still effective. 






cover: hardback
stitch: hardcover/case binding - involves sewing sections of the book together and then glueing into a hardback cover. As my book will be a higher price point the finish of the book needs to reflect this and any visible stitching may ruin the clean aesthetic I am aiming for.

No comments:

Post a Comment