+ The evolution of the design is clear and well defined, and the identity is strong and consistent.
- However it doesn't scream Leeds - may need to make it more obviously relevant
+ the grid system works so well in context - especially when connecting it to maps
+ custom typeface is a great way to create a strong identity
- strip colour palette down - relying too much on colours from the prints.
- redo intstagram logo - the red colour doesn't fit
+/-postcode system is innovative but limited as majority of prints will be in city centre (LS1/2/3 etc)
- negates traditional print methods due to pixels (seems more digital). not representative of the general theme
- colour and general tone needs to be less ambiguous
- use postcode shapes to preview artwork instead of pixels - less digital, but still reflects theme of branding as well as exhbition.
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