Typographic Design

For my idea of using one of the chants from the protest, I first focused on 'no Trump, no KKK, no fascist USA'.

Instead of using the word 'No', I thought crosses covering the words would be more effective and less obvious. The bold capitalised type echoes type used in protests and I have used a brush tool on Illustrator to create the crosses. I could hand paint this idea also which would look cool as most placards are handmade.

I decided to slightly adjust the chant to make it more relevant to the protest - I felt the quote before was very American, and as the protest was held in The UK and is about a UK politician, I felt something without KKK or USA in would work better. I came up with 'No Trump, No May, the UK is not the USA', which still follows the same rhyming pattern as before but is much more relevant. Instead of creating it all out of words, I used a symbol - an equals sign with a slash through it - which means not the same as. This way it is less wordy, more catchy and fits better on the page. I have made the 'No's and the symbol different colours to break up the text. The piece is fairly simple, and needs further developing.

I decided to develop the piece onwards to add colour. Adding a red background and inverting the colour of the text makes the piece stand out, while making it obvious it is a political print. From my research I discovered that red is used in politics in particular as it stimulates people and evokes strong emotions and reactions.
I changed the colour to blue to reflect colour used in UK politics - blue is used for the Conservative party as it invokes feelings of success and reliability. However after doing this the overall appearance of the poster - if you didn't read the words - looks more like a poster promoting the Conservative party, a look I really didn't want in my piece since the protest is against Theresa May.

For these versions I used the route of the protest, from a shape I drew over a map.

I straightened out the bottom of the shape to make it more consistent and visually less obtrusive, and placed it onto the poster. I prefer the filled in shape as it has more of an impact to the eye.