Studio Brief 1 - Logotype part 2 (company rebrand)

To rebrand is to change the corporate identity of a company or organisation. 

London agency Design Studio launched a successful rebrand of Airbnb back in 2014 and it was desperately needed.

The original logo (above) - a blue and white logotype was designed without the meaning of the company in mind. It falls flat and is unapproachable.

The finished rebrand works a lot more successfully than the original.

The stylised A is meant to be a universal symbol for belonging. Using the outline of a capital a as well as the shape for a location cleverly encompasses major features of the brand.

Design Studio took into account the purpose of Airbnb, as well as being inspired by the idea of people, places, and the 'A' in Airbnb.

The new colour - a pinky red better emits a sense of love and emotion as opposed to the cool blue of the previous logo. This makes the brand more approachable and customers are more likely to interact with the brand.

I personally am a huge fan of this rebrand. The simplicity and striking nature of this design appeals to me.