My final logo:
I have made my text stacked which makes the logo looking more modern and appealing to a younger audience. However I have altered the dated typeface to the same typeface as the rest of the logo - Futura - this gives the logo a better flow and again refreshes the look of the logo, appealing to a younger market. Removing the established date seen in previous logos helps with this also. Adjusting the stroke type of the bordering box to a 1pt dashed line with a 10pt gap gives the appearance of dots instead of dashes and makes my logo more unique. It also feels less enclosed and more free. Overall I feel my logo works really well as a logo for a young modern market and I can see it used across a range of media.
I have mocked up prototypes of labels and a paper bag (see previous post) but would ideally love to be able to print these paper bags in a proper scale. Additionally, creating a website/ app for the market would be perfect as the market is aimed at a younger audience/students - who interact more with the internet/mobile formats than they do with printed media as it is seen as more old fashioned.
My logo would look good used in advertising - presented in ways such as flyers, banners on websites and even on adverts on bus shelters. If I was to further expand this project I would design a range of advertisements - pairing my logo with relevant imagery such as clothes and fruit and veg/ produce, perhaps composed in a fresh, modern way to attract the eye of teens/ young adults.
Overall I think this project went quite well. If I were to redo the project I would focus more on getting more focused research, particularly primary research, maybe in the form of a questionnaire given to my peers/ market stall holders to obtain first hand opinions on what markets are lacking and where they are successful. I would also love to create more refined outcomes.
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