- needs to look different and independent to differentiate between other markets.
- the type 'markets' looks dated, try futura as well. rely on just one font.
- different line/box.
The logo reminded people too much of a logo for a canal boat/ steam train. This wasn't ideal as the logo is supposed to be modern as opposed to vintage.
- add logo to mock ups (try website/ advertisements accompanied by images of markets. Imagery works well to draw the eye, especially with younger people.)
Taking away from the crit I have continued work on my final logo.
By taking the advice from the crit, I have altered my chosen logo and instead gone with this variation.
People's opinions were that this logo was far more modern than my original final logo, and that would it be more likely to appeal to a younger audience, especially once my final alterations were complete.
Here is my final logo.
I have kept the stacked text which keeps the logo looking more modern and appealing to a younger audience. However I have changed the dated typeface to the same typeface as the rest of the logo -Futura - this gives the logo a better flow and again refreshes the look of the logo, appealing to a younger market. Removing the established date helps with this also. Adjusting the stroke type of the bordering box to a 1pt dashed line with a 10pt gap gives the appearance of dots instead of dashes and makes my logo more unique. It also feels less enclosed and more free.
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