Studio Brief 1 - Logotype part 6 (Secondary crit)

fig 12

Following a day of creating and developing my chosen logo we had a secondary class crit (Monday 17/10/15). I presented the above logos (fig 12) as well as some development showing how I had reached these designs.

I had prepared 3 questions for the crit -

1. I have altered the font from Garamond to Futura as per the advice from Friday's crit. Do you think Futura is the right choice for my logo?

The group response to this was unanimous. In my class' opinion, the alteration to Futura adds more variety to my logo, as well as making it modern, exciting and refreshing. Ideal for the student market I was reaching for.

2. Do you think my logo so far works well as a logo for a market? If not are there any improvements I could make? 

Responses for this were on the whole positive, with most people saying they would like to shop at the market as it looks modern, welcoming and sophisticated. This also reinforces my idea of a market aimed at students - as my peers critiquing me are in fact students.

3. Do you think I could take my logo in a more successful direction?

Answers for this question were helpful, with suggestions for me to play around with different colours, experiment with lower case letters, and alter the stroke width on the 'EST' part of the logo as it is hard to read. 

Other comments were very much in favour of the white logo placed onto a green background. In my peers opinion this made the logo look professional, with both modern elements, and traditional parts too, which added character.