Research - developed designs

I began to develop the illustration for the campaign. The colour palette needed to be harmonious, so I created a palette of shades of blue which would work well together in the illustration.

Having the shades of blue get lighter as you reach the top of the page looked most effective as this replicates the depth of the sea and how the colours of it will get darker and darker as less light reaches the bottom.

Research - initial designs

In my sketches, I had an idea in mind to have the beer rings from a 6 pack of beer floating in the ocean, which would highlight the idea of plastic pollution. I wanted to have the background split in sections, to create "waves" and have these moving to simulate that the waves are moving, to make it obvious that the rings are in the sea. I also wanted to add in features such as bubbles rising up through the animation, as well as some seaweed waving.

For these quick rough designs, I had to create distorted lines for the waves and give them a fill as opposed to a stroke, and then drop in a box of the same colour below it, this is how I created the wave look. However, if I want to animate these sections individually, I will need to use a different method as one wave will have items on 2 layers. I also will need to discover if I can animate a wave created in Illustrator in After Effects. I can counter this problem by just extending the layers outside of the artboard bounds and moving the layer along to simulate a wave.

Plan 
- waves moving across screen
- beer rings floating 
- seaweed waving
- bubbles moving up

External Collab - evaluation

The final magazine is a helpful guide to IBS sufferers which covers causes and lifestyle advice that can help a sufferer to manage their condition. Through the use of pink and red in the colour scheme as well as the sophisticated typefaces the magazine appears feminine, a quality that should be embraced by sufferers. The underrunning message of self care and self love is shown through these features. The photographs and illustrations are the strongest sections of the magazine, with the illustrations interspersed throughout. This breaks up the white space as well as the text and makes the magazine more interesting to look at. The magazine was printed professionally which makes it appear cleaner, however human error was made by not test printing the magazine This meant that the size of the text was slightly too large for the page. Overall I am not happy with the outcome I have produced for this brief which is upsetting because it was a passion project for myself and my collaborators. This was due to the short time frame I gave myself to complete the magazine. I want to redesign this publication so that the magazine reflects its contents more and looks more professional. However this was one of my first attempts at editorial design so this is a learning curve and I will continue to improve.

External Collab - crit

In order to get some feedback on my magazine design so far I showed some peers the design and asked for their input on what I can change.


Wider kern on 'IBS' title
make pink colour paler to bring the colour of the dress to the foreground. The green of the plants in the photo overshadows the pink

editors letter page spread out more. 

GUT HEALTH  >  GUT
                            HEALTH

do you need pink banner on cover?
contents capital C
like creators page
about IBS page all left aligned except contact details (change)
like photos and illustrations
stress title works well overlapping red line - apply to about IBS

External Collab - design inspiration

External Collab - editorial design research

METHOD

Devin Pedzwater Method for designing Vanity Fair
when he started there was no set design structure
pulled fonts down from 15-20 to just Didot, VF sans with VF Times. Other detail fonts eg Solano. Created 90% magazine from just these.
Colour guide. 32 colours.
Grid system. 12 column grid across whole magazine.



STYLE INSPIRATION
I collected some style inspiration for the overall style of the magazine. In the initial meeting we discussed that the style should be quite girly and feminine, as the magazine is tailored towards women, we wanted to make women still feel like they could be feminine with IBS.

These examples of front covers use photography as the main design element, coupled with serif typefaces for the name of the magazine and titles/subtitles. The photography is feminine, using a typically feminine colour scheme of pink, peach and red in 2 of these examples. 

Max - website development

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App design - screen mock up

App - design development 3

fig 1

fig 2

fig 3

fig 4

fig 5

fig 6

fig 7

Once I had decided that this would be the general style for my app, I made little tweaks to the design to provide the finished design. I did this by changing the type on the buttons, from capitals to title case text, this made the buttons look less harsh and just made the appearance more professional overall. Then I added effects to the gradient sections - including a blur which was not successful and a drop shadow to give the screen a bit of depth.